Self Defense / Defensive Tactics

If your group or organization is interested in holding a self-defense or defensive tactics training seminar, contact us for availability.

“Your first step in personal safety is a choice!” – Aric Keyes Sensei

I believe that everyone is capable of successfully defending themselves and leading a healthy lifestyle.  If you’re looking at this page, you’ve either already made the decision or are in the process of making the decision to defend yourself.

Our goal is to create stronger, smarter individuals. To educate our students about the dangers & threats that are out there and then present the safest and easiest ways to deal with them. We then train the skills you will need to get out of those situations and regain safety as well as the mindset needed. That’s right, the mindset needed for self defense is perhaps the most important part of any self defense program and that’s where we start.

Self defense is a life skill that everyone should learn, regardless of where you live. There may come a time in everyone’s life that you will either wish you had been taught or be thankful that you had been taught how to defend yourself.

1 in 4 women will be victimized before the age of 30

According to statistics provided by the U.S. Department of Justice, 1 in 4 women will be a victim of sexual assault or rape with the college years being the most dangerous time period.  This is literally the most dangerous time in a young woman’s life and it is extremely important that women have learned about personal safety and have self defense skills before something happens!

Self Defense classes are scheduled as needed!
If you are interested in scheduling a private or group class, contact us.

All of our classes in one way or another teach self-defense.  If you have specific needs and goals as to what you would like to accomplish and be able to do we can set up custom training specific to your needs.  This can be accomplished through either private or group training.  Individual and group lesson times are flexible and can be set up around your schedule.

There are some common misconceptions with learning self-defense, one of which is that it takes years to teach. I disagree, I believe anyone can learn how to defend themselves and do so fairly quickly. What I do is make that obvious to you and explain self-defense in a way that makes sense. The benefit of training is that it just makes it easier and easier to defend yourself both mentally and physically the more you practice. I stress the continuation of practicing self-defense skills because you never know when you will need those skills. We practice our self-defense skills so that you will have them when you need them.

Self defense is as simple or as difficult as you make it.

Free Trial

Just talking to me and doing one day of training can help you overcome one of the obstacles in defending yourself!
Simply call me at 223-2870 and schedule your first session.

Be Prepared

Just like any other skill, the more you practice the better you will perform and the more prepared you will be.  These are skills that hopefully you will never need.  But wouldn’t you rather have them just in case?  Be prepared, be ready.  These skills could literally save your life, get you out of a bad situation or help you avoid the situation altogether.

Anti Bullying

Defending ourselves against bullies is self-defense too! This is the most common form of aggression that everyone needs to know how to handle and what to do. Making our students bully resistant is part of all our classes. We build confidence in our students and show them simple and effective ways of handling situations that help make them bully proof!

As a parent

As a parent, I know the desire to want to protect my child. Unfortunately, when it comes to learning self-defense and building their awareness of the possible dangers out there.  Dangerous situations where it’s not a question of “if” they will face them, it’s a question of “when” they will.  Thinking that you can always protect them and not talking to them about defending themselves and then encouraging them to learn self-defense, doesn’t do them any favors.. Encourage your child to learn self-defense and come take a class with them.

As a father myself..

As a father, I want my daughter to grow up knowing how to defend herself.  I know the statistics for young ladies and what they are up against these days and let me tell you, they are scary!  Parent’s if you have the opportunity to get some training for your kids before they leave for college, do it!  The college-age for many reasons is statistically the most dangerous time in a persons life.  Contact me and see what’s possible before the time comes for them to leave home.  I’ve had many parents thank me for teaching their children self-defense just for their own reassurance.

As a safety & security professional..

As a professional, I rely heavily on my knowledge and skill in defensive tactics to not only keep myself safe but also those around me as well. The best part about having a complete toolbox of skills related to handling physical altercations is the incredible confidence that has actually helped me avoid getting into physical altercations when confronted with aggressive behaviors. For professionals on the job, being able to avoid physical altercations is incredibly important for avoiding liability. If you are an administrator with security personnel in your organization, seriously consider our defensive tactics program for your staff, you’ll be glad that you did.

Questions & Concerns

If you have questions or concerns regarding personal safety, whether for yourself or for someone else.  Do not hesitate to call!  It is better to have the skills you need and not need them than need the skills and not have them.  If you are still thinking about it, you better call.

Click Here to Learn About Our Self Defense Program

Schedule your training

Join our one of our group classes or..
Schedule your private or group self defense training.
Simply call 223-2870 or email me directly at

“Many of my students at the end of the self-defense unit said this was the most meaningful unit they have ever taken in physical education.”
Coach McCarthy, Fairport Central School District

Check out this article about a study conducted in Canadian Universities about the relationship of learning self defense and sexual assault.  CLICK HERE It supports everything I talk about during a self defense unit/workshop/seminar.

Sensei Keyes is the #1 self-defense instructor in the Rochester area! Running his empowering self-defense program in the Fairport, Victor and Brighton school districts. Teaching thousands of people in the Rochester area every year how to defend themselves! An expert in self-defense, defensive tactics, safety & security recognized by NY State. He is a certified instructor in Therapeutic Crisis Intervention through Cornell University as well as a certified CPI Instructor in Nonviolent Crisis Intervention.  Find out why what we teach for self-defense is so sought after and recommended by educators, parents, law enforcement and security professionals.